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Will TV Ad Dollars Move to Online Video?
For all the talk of digital upfronts, it’s clear that the Web is far behind TV when it comes to the attention of brands. Attendees at the Digiday Video Upfronts sounded off on why.
Ron Bloom, CEO of Mevio
The Internet is the best marketing vehicle and it needs to be used for promoting video. Don’t be ashamed to market and drive it [video] from a programming standpoint to a marketing standpoint. And remember, big box advertisers care about something more than targeting. Phrases like “targeting,” “content is king” and “organic” is the death of our industry. Those add up to under one million uniques: A basic audience that would never scale. If we spent more time collaborating without television being our genesis, we could get more television dollars.
Heidi Browning, svp of strategic solutions at Pandora
The whole concept of content everywhere is really coming to fruition, with 70 percent of listening happening on mobile devices for Pandora and this is an incredible opportunity for advertisers. Our fastest growing platform is mobile, Android specifically. When looking at how and when people consume, in the day and evening it’s mobile listening and in the late evening and weekends, it moves to the tablet. First-screen definitions are changing. We only serve visual or display ads upon engagement. People can skip after the first 15 seconds of the ad, and we have a 95 percent completion rate.
Alexis Josephs, vp of sales an strategy partnerships at Vevo
Pre-roll is here to stay as long as advertisers are willing to buy it. Mobile is adopting video pre-roll because it makes the content easily transferable from TV. more
Bob Marley Doc Available for Facebook Rental April 20th
On April 20th (yes, 4/20) Magnolia Films will be releasing the Bob Marley documentary, Marley, in theaters, On Demand, and for rental on Facebook. Proceeds from the Facebook rentals will benefit non-profit, Save The Children.
Via Shadow and Act
‘Paranormal Activity’ Producers Planning Latino Horror Movie
Via Latino Review
There’s paranormal activity all around the world.
After four “Paranormal Activity” movies and one more sequel in the works, Paramount Pictures and the producers of “Paranormal Activity” are preparing a Latino movie version similar to the popular franchise.
The project will reunite producers Jason Blum and Oren Peli with screenwriter Christopher Landon (“Paranormal Activity 2,” “Paranormal Activity 3”).
According to The Hollywood Reporter, the new project will not be a direct sequel, reboot or spin-off of “Paranormal Activity.” This version will be about a Catholic-based paranormal activity and mythology with a Latino cast. And, the film will not be in Spanish.
In 2010, a Japanese movie company produced “Paranormal Activity 2: Tokyo Night,” a Japanese spin-off sequel to the franchise. And “Paranormal Activity 4” is currently in the works for release on October 19 later this year.
As for this film (sounds more like another exorcism film), the film will be on a micro budget and possibly will be release early next year.
Source: The Hollywood Reporter
The Power of Music
This video has been floating around the web for a few days now and is just starting to hit its viral stride. It’s heartwarming to say the least.
John Forte’s Doc “Russian Winter” to stream online during Tribeca FIlm Fest 2012
Once again the Tribeca Film Festival will be streaming select features and shorts online for all those who aren’t able to make it out to New York April 18-29. One of the films, Russian Winter,follows Grammy-nominated singer, songwriter and producer, John Forte, on his tour across Russia. Get ticket info here.
Via Shadow and Act